By CHLOE., NYC’s vegan fast food sensation, is making serious in roads into the London plant-based scene with their third location in London, just steps from Oxford Circus. By CHLOE. are now truly spreading the love in the UK with their plant-based burgers, pastries and delicious air fried fries (with beetroot ketchup!). As I am a huge fan of By CHLOE. NY,  I was keen to review the central London branch.

The setting

By CHLOE.  Oxford Circus is based next to busy Oxford Street, so certainly super central! A few streets away in Fitzrovia, you can find Glow Bar and Kin.

The space

Outside they have the signature monochrome look of the By CHLOE.s  in the US.

The inside has a canteen kind of vibe, the space is large, black and white striped, with stripped brick walls.

There are lots of chairs and tables of different sizes, plus striped couches and tiny tables where it’s easy to sit on your own.

It’s not the best space to work on your laptop, being much more of a space to get lunch or dinner to go or to quickly eat in – especially with the many office workers nearby. You order your food at the counter and they give you a buzzer, so, when your food is ready, it buzzes to let you know.

I’m going to be very honest here, since I have visited multiple locations in New York and now in London, maybe it’s the ultra busy location, but this branch has more of a fast food vibe (and less of a relaxed vibe) than others. In New York, By CHLOE.  is very much a relaxed brunch spot too.

The crowd

Being so central, expect a different crowd to their other branches.: shopping teenagers, and lots of business men and women from nearby offices.

What we ate

In the UK By CHLOE. has created some “British specials” like toffee pudding and fish and chips, but sadly, due to the busy location, they had run out of those and other options on the menu, so we couldn’t try them out.

I usually have the Caesar salad, which is super tasty! So decided to mix it up with the Thai salad. When the salad came it was sprinkled with crispy wontons, a few pieces of apricot-siracha glazed tempeh and a very few edamame beans. I suspect they were running out of ingredients here too. However,  peanut dressing was super tasty and gave a really lovely Asian twist to the dish.

Next, we had the breakfast platter of scrambled tofu, spinach, a maple sausage, market greens, walnuts and 7 grain toast. Sadly, the tofu was wet and the sausage was burned. However, the toast was well toasted and crunchy with slightly brown edges, just how I like it.

So, after the negativity, good news: the legendary By CHLOE. desserts!

Their sweets are all amazing and you literally will have no idea you’re eating a vegan pastry!

I’ve had their muffins before, and do really recommend them, but the banana bread is definitely my favourite of all. It’s a super thick slice fully loaded with pieces of chocolate and walnuts. The crust has a little crunch and is perfectly baked and not too moist. Also, I had my first pecan cookie and that was a real winner. The cookie was moist on the inside and crunchy on the outside and contained chocolate chips and pecan pieces.

I’m still a big fan of By CHLOE. and I really hope they will get their kitchen better organised at this busy branch, because Tower Bridge and Covent Garden are doing really well.  The guy at the counter was super sweet and really tried to compensate for the lack of menu items and make everyone happy who was eating in.

The bill

Sweet potato fries  £4
Spicy thai salad  £9,95
Early bird platter  £9
Banana bread  £3.60
Cookie, classic pecan  £2.40

By CHLOE.

4-5 Langham Place
Marylebone
W1B 3DG

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