Feya is famous for its pastel décor, butterflies, white blossoms and glistening fairy lights. It’s such a must-visit for locals, bloggers and tourists alike that Amy and I decided to visit and do Glowcation’s first joint review.

It’s run by Zahra Khan, a chef and graduate of Gordon Ramsay’s Tante Marie Culinary Academy. The impressive brunch menu was designed by Virpi Mikkonen, a Finnish author and the blogger behind Vanelja.

The setting

Feya is on St. James Street in Marylebone, just a stone’s throw from St Christopher’s Place and Selfridges. It’s a peaceful escape from the busy crowds of Oxford Street.

The space

From the outside, you can’t miss the iconic cherry blossom trees and glass cake stands in the window.

The floral theme continues inside, with golden butterflies on the pastel pink walls.

Dusky pink chairs and velvet couches add to the elegant atmosphere. There are small marble-top tables and golden cutlery. The quick turnaround of tables means you’re likely to get a seat. But don’t expect to get your laptop out and spend the day there. In particularly busy times, you can choose grab and go. We love the aqua algae or emerald matcha with your choice of dairy or plant-based milk.

 

The fresh juice test

Feya has a selection of cold-pressed juices and smoothies. With so many options to choose from, we eventually decided to review the the layered Mermaid Smoothie. It features dragon fruit, zucchini and blue spirulina and it was delicious. We also had to try one of their six speciality lattes – the pretty Pearl Rose latte with oat milk.

What we ate

The brunch menu has the most choice.

We ordered the Be Gentle – pink oats, caramel chia pudding, mashed rose raspberries, banana flowers and rose petals.

In addition, we tried the Pastel Rainbow Smoothie – a two-tone smoothie bowl with pineapple, banana, spirulina, pitaya and coconut milk, topped with crunchy granola, edible flowers and fresh fruit.

 

While there are several vegan and gluten-free options to choose from, the menu also caters to non-vegans, with dishes such as chicken cobb salad, pesto pasta and a goat’s cheese quiche. The signature dish is avocado toast where the avocado is carved into roses on a bed of hot pink hummus dyed with beetroot. However, the bread which it comes on does contain dairy. The food at Feya is relatively pricey, but is very good quality and stunningly presented.

The little things that make the difference

The decoration is undoubtedly the most outstanding factor of Feya and is what draws people in from near and far.

The bill

Be Gentle  £8.50
Pastel Rainbow Smoothie  £10.70
Mermaid Smoothie  £8.50
Pearl Rose Latte  £5.50

Feya

23 James Street
London
W1U 1DT

020 7858 0858
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