Pure Green want to inspire us to develop healthy habits, feel good and enjoy colourful food. They promote this healthy lifestyle with their cold pressed juices, fresh smoothies and snacks across their seven NYC branches. I always head to their NoHo branch for an açai bowl and smoothie to power up before walking back to Brooklyn.

The location

The Pure Green I reviewed is in one of my favourite areas of New York. You can find it close to the trendy Washington Park in NoHo and it’s the perfect stop before exploring Greenwich Village or the East Village. This cool neighbourhood is packed with good shopping addresses and cute cafés to stop by.

The space

Pure Green locations all adopt the same interior design- large fridges packed with fresh colourful juices, a marble bar counter with an open kitchen and a modern, minimalist décor.

The crowd

As this location is right next to NYU, it’s buzzing with students who either sit and study at the bar or grab their order to go. It’s not really a space designed to sit for a long time, but the bar stools are comfortable.

The fresh juice test

I ordered the Purple Haze smoothie with blueberries, strawberries, banana, spirulina, plant-based protein, agave and coconut water.

It left me shivering on the icy cold and snowy day of my visit, but it tasted good! You have the option of adding a “booster” to your smoothie like protein or green powder mix.

What we ate

Pure Green specialises in açai bowls, juices and smoothies. They offer five different kinds of açai bowl and one pitaya bowl. I picked the Coconut and Chia bowl which is an açai base blended with mango, pineapple, banana and coconut water and then topped with apple, blueberries, coconut and their hemp granola. I asked to switch the apple for strawberries on top and I think it tasted even better. The consistency of their bowls is good and thick and the portion size very fair.

I wanted to order their Avocado Smash toast with fresh lemon juice, Himalayan salt, scallions, cucumber and radish, but unfortunately they were out of avocado and waiting on a delivery. So I chose a shot called the Cherry Bomb with cherry, probiotics, Himalayan salt and filtered water for a concentrate of nutrients instead. You have to be used to the sharp taste of shots and concentrated ingredients, but I liked it.

The little things that make a difference…

The open counter and large open fridges make the space super colourful and bright. One of their specialties is cold pressed juice which means that they press the fruit or veg without heat to retain all of their nutrients.

Pure Green supports local organic farms and only use non-GMO organic and in-season produce.

What we’d go back for…

One thing I appreciated is that they try to make grabbing a fresh juice as convenient as possible. You can order online to have juice delivered direct to your door and there’s an online subscription program.

The bill

Coconut Chia Açai Bowl  $9.25
Purple Haze Smoothie  $9.00
Cherry Bomb  $3.75


Pure Green

60 E 8th St
New York
NY 10003

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