NYC, Greenwich VillageBy Chloe, the vegan fast food pioneers

By Ophelia Froud, Glowcation Founder
29 June '18

Super cool swinging chairs, decor to dine for and vegan fast food- did someone say vegan fast food? Head to By Chloe.

By Chloe’s flagship café on the corner of Bleecker and Macdougal has turned a salad on its head by creating fast food out of plants. Creative Director and brand genius, Samantha Wasser, oversaw the transformation of this historic café favoured by Warhol in the 70’s after a fire. And now this ‘oh so clever ‘vegan fast food hotspot has taken New York by storm. But it’s not style over substance – the food not only looks good, but is quite simply some of the best vegan food we have ever tried.

The setting

By Chloe sits on the corner of the block with striking black and white striped awnings, open sides and super cool tiling on the counter.

Forget vegan food of past- this is 21st century plant-power with every stylish twist and turn you could hope for.

You can swing from a hanging basket, sit on a  plush rainbow-coloured  banquette lining a vintage  mirrored wall or grab a communal hotspot in the centre table or, if you are lucky, sit at an outdoor table.

The little things

Playful design is everywhere- on the recyclable food cartons, napkins and signage. You only have to look at the By Chloe Instagram feed to see that Samantha Wass is a branding genius.

And there are even coconuts stamped with the By Chloe logo for $5..

The fresh juice test

By Chloe cold press their own juices. They have two green options The Giving Tree and Junkie – we went Junkie – a refreshing mix of  kale, spinach, wheatgrass, cucumber, parsley and lemon. We also tried their Cuckoo’s Nest-a near perfect beetroot-based juice with apple, romaine, lemon and ginger.

What else?

They offer GF alternatives on all breads and buns. And they adore dogs so watch out for their pooch treats,

What we ate

There’s a huge choice of fast food favourites.

We had the Guac Burger – a delicious black bean, quinoa and sweet potato patty with corn salsa, onion, guac, chipotle aioli on a whole grain bun-amazing!

We also tried the pesto meatball sandwich – the meatballs were a yummy portobello mushroom and veg combo accompanied with marinara, sweet peppers, basil pesto cashew mozzarella, almond parm and a filling potato sub roll. Finally, we had a stunning side of avocado pesto pasta wth cashew pesto, grape tomatoes and almond parm.

What made us glow?

The food, the food and the food!

The bill

Sweet potato fries  $3.95
The Guac Burger  $9.95
Avocado Pesto Pasta  $4.95
Pesto Meatball Sandwich  $8.95
Juices  $9.95

by CHLOE.

185 Bleecker Street
New York, NY 10012

212-290-8000
@eatbychloe
visit website
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