Mention H&M and you would be forgiven for thinking fast fashion and hot homeware. But now the Swedish trendsetter is taking on plant-based brunch and super lattes at their Westfield flagship store.

It’s Pleat, is an in-store café serving healthy breakfasts, lunches and treats throughout store opening hours. Plus everything is packaged in plant based, decomposable materials.

The setting

Set in the heart of the Westfield White City shopping centre, It’s Pleat adds a corner of  serenity the shopping mall. The café is H&M’s first in the UK, and their fourth globally. The first was launched in Stockholm in 2018.

Once inside, you’d have no idea that you were in a mega shopping centre. The café is kitted out with plants, marble and blush pink furniture and feels very calm.

The space

Even though this is a grab-and-go style set up, the café is well equipped for  eating in. They have super comfortable chairs and beautiful interiors. It’s Pleat also provides bronzed cutlery and stunning crockery for you to transfer your food onto, so you’re not eating out of a take-away box.

The little things that make a difference

They have seeded crackers by the counter for you to try whilst you’re paying. You can’t go wrong with a pre-lunch snack!

I also loved the fact It’s Pleat have a range of cookery and Lagom (move over Hygge) books dotted around for customers to flick through whilst enjoying their lunch.

The fresh juice test

I decided to review the green juice. It was really refreshing and contained 40% cucumber and so it wasn’t too sweet. As well as the cucumber,  it was loaded with apple, spinach, lemon and ginger. For me,  it could have done with a little bit more ginger for a real kick, but other than that it was very delicious.

What we ate

We had the rainbow salad which was beetroot tri-colour quinoa, with roasted turmeric cauliflower, three different types of hummus (sweet potato, beetroot and herby hummus), avocado and picked carrots and onions.

The salad was packed with a load of spices, textures, colours and flavours.

It was thoroughly enjoyable and well flavoured. I would definitely order it again. They also have a range of soups, sandwiches, salads and wraps meaning there really is something for everyone.

We also got the seaweed seeded cracker topped with beetroot hummus, which aside from being very aesthetically pleasing was absolutely delicious. The smooth hummus worked really well with the crunchy cracker.

Finally, we got a matcha latte. As a self-confessed matcha addict, I’ve tried my fair share of matchas around London and if I may go so far as to say this is one of the best I’ve had. It’s Pleat also offer a golden latte and a blush latte.

We passed on the sweet treats, although they had a large selection of energy balls, cakes, cookies and snacks to grab and go.

What we’d go back for…

If you’re an interior nerd, then you’ll be blown away by the bathrooms. They’re kitted out with blush pink floor tiles and pink walls. The plants are also a really soothing addition. The chilled music was a lovely edition to the calm vibes and quiet setting. I would really recommend It’s Pleat especially if you want a healthy option in Westfield and can’t wait to go back!

The bill

Rainbow salad  £7.90
Matcha latte  £3.90
Green juice  £3.70
Flatbread with beetroot hummus  £1.90


It's Pleat

Westfield Shopping Centre,
Ariel Way
White City
London W12 7GA

0344 736 9000
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